Your channel sales strategy is more important than ever, as resellers and independent sales specialists often have the relationships you need with buyers, without the day-to-day costs of supporting their prospecting efforts. In addition, independent and indirect sales efforts can supplement direct sales programs to boost sales and revenues, in good times and bad. However, without the means to manage and coordinate these efforts, your hard work in building such a network will only cost you money.
Have you thought for example of the following:
- Pre-sales / Field Support
- Neutral Compensation Policies
- Sales Coverage
- Training & Certification
- Reseller Business Plans
- Market Development Funds
- Technical Support
- New Product Information
- Sales Leads
- Reseller Feedback
- How to make your partner successful?
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